Why Premium DOOH Outperforms Digital Formats in 2025

In September 2025, a new study revealed that premium Digital Out-of-Home (DOOH) formats capture up to 5× more attention than traditional online digital ads. While brands continue to invest heavily in social media and programmatic online, the data shows that DOOH remains unmatched when it comes to visibility, recall, and impact.

DOOH vs. Online Digital: The Attention Gap

Digital channels face audience fatigue:

• Ads can be skipped, muted, or blocked.
• Users scroll quickly, giving less than 2 seconds of attention per ad.
• Oversaturation reduces trust and visibility.

In contrast, DOOH is unskippable, always visible, and placed in premium public spaces like Reforma in Mexico City, Monterrey’s Constitución Avenue, or Guadalajara’s business districts.

👉 According to Taggify’s September 2025 study, DOOH delivers 5× more attention than standard digital channels due to its scale, creativity, and placement.

Why Premium DOOH Works Better

Scale and Size

Large-format billboards and DOOH screens dominate their environment, making them impossible to ignore.

Contextual Placement

Unlike digital ads that interrupt browsing, DOOH integrates naturally into daily commutes, shopping, and events.

Creative Freedom

Dynamic visuals, 3D anamorphic effects, and real-time content make DOOH engaging and shareable.

📌 Example: In 2024, Netflix Mexico used 3D DOOH billboards in Polanco to launch Stranger Things, generating massive online buzz.

Implications for Advertisers in Mexico

• Higher ROI: More attention equals stronger recall and brand lift.
• Complement to digital: DOOH boosts online campaigns by driving organic shares and engagement.
• Diverse audiences: DOOH reaches fragmented consumers online but unified in physical spaces.

Case Studies: DOOH in Action

Coca-Cola Summer Campaign
DOOH in Mexico City malls combined QR codes with dynamic visuals, leading to measurable increases in social media interaction.

Mazda CX-70 Launch (2025)
JCDecaux México + VIOOH used programmatic DOOH to increase dealership visits by 17%, proving how real-world exposure drives action. (DPAA Global)

Spotify Wrapped 2024
Spotify projected Wrapped highlights onto Mexico City’s Torre Latinoamericana, merging physical presence with online virality. (Spotify Newsroom)

Key Takeaway

Premium DOOH is no longer just an “extra” channel—it’s outperforming digital ads in measurable ways.

• 5× more attention than online formats.
• Greater recall due to scale, placement, and creativity.
• Seamless integration with digital campaigns for maximum impact.

📌 Bottom line: In Mexico, advertisers who combine digital with premium DOOH placements will dominate attention in 2025—winning both on the streets and on the screens.

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