5 Creative Outdoor Advertising Formats to Stand Out This Black Friday 2025
Although Black Friday remains a stronger retail event in the U.S., for brands and agencies in Mexico it has evolved into part of an extended shopping season that spans from El Buen Fin to Cyber Monday. Consumers now expect continuous promotions through late November 2025, making this period ideal for high-impact OOH visibility.
Reference: IAB México — Shopping Season 2025 report.
Top 5 Outdoor Advertising Formats for Black Friday 2025
1. Digital Billboards & LED Screens
Perfect for high-traffic zones like CDMX, Guadalajara, and Monterrey. Programmatic DOOH allows you to change offers by hour or weather conditions and boost urgency messages in real time.
2. Transit Advertising (Bus & Metro Wraps)
Transit ads travel where the shoppers are. Highlight flash sales and limited-time offers with vibrant visuals that move through retail and business districts.
3. Street Furniture & Bus Shelters
Ideal for retail corridors and neighborhoods with heavy foot traffic. Combine DOOH screens and printed mupis to connect upper-funnel awareness with point-of-purchase decisions.
4. Mall Screens & Digital Kiosks
Consumers spend longer inside shopping centers during the season. Use interactive screens with QR codes that link to online deals or product availability in nearby stores.
5. Large Static Billboards with Seasonal Creative
Nothing beats the visual impact of a premium static billboard. Design for bold contrast, black backgrounds with vibrant accent colors, and simple copy such as “Ends Monday Midnight”.
Creative Tips to Drive Urgency and Conversion
- Use phrases like “limited time offer”, “before it’s gone”, or “last chance to save”.
- Leverage countdown animations or real-time stock updates on DOOH screens.
- Highlight exclusive discounts for QR code scans or mobile check-ins.
- Keep messages under 7 words for instant impact at a distance.
Connect OOH with Digital Engagement
Combine physical visibility with online conversion: QR codes on bus wraps or billboards can redirect to product pages or promo codes. Include UTM tracking for accurate ROI measurement and retarget viewers through social media ads.
Outdoor Advertising Gains Momentum in LATAM
A recent report from The Point MX confirms that OOH investment in Latin America is growing steadily during the holiday shopping season thanks to digitalization and cross-channel measurement tools. Brands that integrate OOH early in the campaign mix see higher reach and brand recall.
FAQs
Why is Black Friday becoming important in Mexico?
While it originated in the United States, Black Friday has merged with El Buen Fin and Cyber Monday into an extended ‘shopping season’. Mexican consumers now expect deals to continue through late November, creating an ideal moment for OOH visibility.
Which outdoor formats work best for Black Friday 2025?
Digital billboards, LED screens in retail corridors, bus and metro wraps, and street furniture near shopping centers. These formats allow dynamic, time-based messaging and high-frequency exposure.
How can I make my OOH creative stand out?
Use urgency phrases like “limited time offer” or “before it’s gone”. Keep copy short, fonts bold, and visuals high-contrast. QR codes or short URLs help connect offline to online instantly.
When should brands book their OOH media?
Ideally 4–6 weeks before Black Friday. Prime LED and transit locations fill up early, and DOOH inventory is often programmatically sold by the hour during the season.
How can BM Outdoor help me this season?
We combine data-driven DOOH planning with creative production and local coverage in Mexico’s main cities to ensure your brand stands out through El Buen Fin, Black Friday, and Christmas 2025.
