Christmas 2025: Why You Should Plan Your Outdoor Advertising Campaign in November
Holiday shopping starts earlier every year — and 2025 will be no exception. Many global brands launch their Christmas campaigns in early November to stay ahead of the rush. According to AdRoll’s Holiday Marketing Trends 2025, advertisers who start early achieve up to 35% higher engagement rates compared to those who launch in December.
The Most Effective OOH Formats for the Christmas Season
- Large-format billboards in shopping areas and along major highways to boost top-of-mind awareness.
- Digital screens (DOOH) inside malls for dynamic, time-based holiday messages.
- Street furniture in residential or high-income zones to remind consumers of last-minute gifts.
- Branded buses or vans circulating along main shopping routes and holiday destinations.
Linking Outdoor Campaigns to Store and Online Traffic
Use messaging that encourages immediate action — “Visit us today,” “Gift happiness,” or “Last shipping week before Christmas.” Combine physical impact with digital engagement through QR codes, unique hashtags, and geo-targeted DOOH to track and attribute results.
Budget Smartly and Measure What Matters
As AdRoll highlights, the 2025 season is about highlighting value beyond price. Focus your outdoor creative on emotions — joy, togetherness, experience — not just discounts. Measure impressions, QR interactions, store visits, and awareness lift per city.
FAQs
Why should brands start Christmas campaigns in November?
Because shoppers start holiday planning earlier each year. According to AdRoll’s 2025 Holiday Trends, 47% of consumers begin researching and buying gifts before December, making November the key month for outdoor visibility.
Which OOH formats work best for the holiday season?
Large-format billboards near shopping districts, DOOH screens in malls, residential-area street furniture, and branded buses or vans on main holiday routes.
How can outdoor campaigns drive store or website traffic?
Combine emotional messaging with clear calls to action like “Visit us today,” “Limited-time holiday offer,” or “Last shipping week before Christmas.” Include QR codes and short URLs for conversion tracking.
What should I focus on when budgeting or measuring results?
Focus on visibility and emotional connection rather than price. Track impressions, store visits, QR scans, and brand recall. Data-driven DOOH lets you optimize per location and hour.
How can BM Outdoor help plan early?
BM Outdoor provides strategic site selection, creative design, and performance dashboards — helping brands plan and launch their 2025 Christmas OOH campaigns on time and on budget.
