Why OOH Remains Relevant in the Age of Streaming

In today’s landscape where streaming platforms dominate screens, it might seem like Outdoor Advertising (OOH) is losing ground. But the truth is the opposite: OOH remains a powerful tool because it delivers visibility where digital cannot—public, unskippable spaces.

Fragmentation of Digital Audiences

Streaming services fragment attention across platforms—Netflix, Disney+, YouTube, Spotify, and more—often shielded by ad-free subscriptions and ad blockers. In contrast, billboards and digital screens in public spaces remain unavoidable.

Public Space Relevance

OOH dominates environments where people live and move—roads, malls, plazas. It demands attention without competing against algorithmic feeds or skipping buttons.

The World Out of Home Organization reinforces that public-space visibility keeps driving OOH investments globally, due to its pervasive presence outside the digital realm. See Campaign Live for case studies.

Real Examples from Streaming and Music Brands

🎬 Netflix OOH Campaigns

Netflix consistently uses high-impact billboards for series launches. A detailed breakdown of their strategic activations for Stranger Things and Money Heist can be found on BrandXR.

🎶 Spotify Wrapped in Mexico City

Spotify’s annual Wrapped campaigns go beyond digital. In 2024, Spotify projected a video onto Mexico City’s Torre Latinoamericana, celebrating top artists like Peso Pluma and Kenia OS (Spotify | Kitcast).

The Wrapped campaign itself—celebrated for virality—is a powerful illustration of blending OOH with digital sharing.

Outdoor Advertising Effectiveness

• Secures unavoidable audience exposure, unaffected by subscriptions or ad-blocking.
• Builds brand trust and recall through consistent presence in public spaces.
• Enhances engagement when combined with digital tactics like hashtags, QR codes, and retargeting.

In Mexico City, Monterrey, and Guadalajara, OOH not only coexists with digital strategies—it elevates them.

Key Takeaway

Streaming may be everywhere, but OOH dominates where people live, move, and interact offline. In Mexico, campaigns from Netflix and Spotify prove that OOH is more relevant than ever, complementing digital media to create measurable visibility, engagement, and cultural impact.