Out of Home Advertising Revenue Hits $2.86 Billion in Q2 2025: DOOH Drives Growth
According to the Out of Home Advertising Association of America (OAAA), total U.S. OOH revenue hit $2.86 billion in Q2 2025, a 6.4% year-over-year increase.
The report highlights a clear trend: Digital Out-of-Home (DOOH) continues to drive industry growth, now representing nearly 40% of total OOH revenue for the quarter.
“OOH remains one of the most trusted and impactful media channels, combining reach, relevance, and creative power,” said Anna Bager, President & CEO of the OAAA.
🔗 Source: OAAA — Q2 2025 Revenue Report
DOOH: The Core Growth Engine
- Expansion of digital inventory across major markets.
- Integration of programmatic buying tools.
- Rising demand for data-driven, real-time campaigns.
- Higher adoption in transit and airport environments.
Digital formats outperform static media in both engagement and measurability, enabling contextual triggers such as weather, location, or audience movement.
Top Performing Sectors
- Automotive — driven by EV launches and mobility apps.
- Technology & Telecom.
- Entertainment & Streaming.
- Tourism & Air Travel.
- Retail & E-commerce.
Mexico & LATAM: Following the Trend
Across Mexico City, Monterrey, and Guadalajara, investment in OOH and DOOH continues to rise. Brands are adopting digital street furniture, airport screens, and transit networks modeled after global OAAA and WOO standards.
Latin American operators are aligning with these frameworks, offering transparency, audience data, and third-party verification comparable to the U.S. and Europe.
OOH Resilience in a Digital Age
While online ads face fatigue and privacy concerns, OOH stands out as a trusted, viewable, and unavoidable medium:
- OOH — unskippable visibility in public space.
- DOOH — targeting precision and contextual relevance.
- Creativity — unmatched scale and public presence.
Conclusion: The Future Looks Bright
The OAAA Q2 2025 report confirms what the industry anticipated: OOH isn’t just surviving in the digital era — it’s thriving and leading innovation.
As technology integrates deeper into public space, OOH and DOOH together are shaping the next decade of brand communication, merging data, creativity, and urban storytelling.
BM Outdoor Media: Proud OAAA Member
As an official OAAA member, BM Outdoor Media is committed to international standards, digital innovation, and transparent measurement across the Americas.
📎 View our OAAA membership profile: BM Outdoor — OAAA Member Directory
FAQs
How much did U.S. OOH advertising generate in Q2 2025?
According to the OAAA, total revenue reached $2.86 billion, a 6.4% year-over-year increase.
What factors drove DOOH growth?
The expansion of digital inventory, adoption of programmatic buying, demand for data-driven campaigns, and strong performance in transit and airport environments.
Which sectors invested most in OOH and DOOH?
Automotive, technology, entertainment, tourism, air travel, and retail led investment increases during Q2 2025.
How does this trend affect Mexico and LATAM?
Mexico City, Monterrey, and Guadalajara are adopting digital street furniture, airport screens, and transit DOOH aligned with global OAAA and WOO standards.
Is BM Outdoor Media an OAAA member?
Yes — BM Outdoor Media is an active OAAA member, reinforcing its commitment to international transparency and innovation standards.
