Permits and Lead Times for Outdoor Advertising in Mexico
Planning an outdoor advertising (OOH) campaign in Mexico involves more than choosing the right format and location. One of the most important—but often overlooked—aspects is securing the correct permits and understanding the installation timelines. Whether you’re interested in billboards, airport media, or transit advertising, being aware of the rules can save you both time and money.
Who Issues Permits in Mexico?
In most cities, outdoor advertising permits are handled by local municipal authorities. For example, in Mexico City, regulations fall under the Secretaría de Desarrollo Urbano y Vivienda (SEDUVI), which controls billboard density, locations, and environmental impact. 👉 You can review current regulations directly on the SEDUVI portal (Spanish).
For airports, permits typically go through airport concession groups, such as AICM – Mexico City International Airport or Grupo Aeroportuario del Pacífico (GAP).
Average Approval and Lead Times
Billboards (Espectaculares): Around 10 business days after documentation is submitted, depending on the municipality. If you need inventory and guidance, talk to BM Outdoor.
Transit Advertising (buses, metro, shelters): Also averages 10 business days, as these formats are usually managed under exclusive concession contracts.
Digital Out-of-Home (DOOH): Approvals are faster, typically 10 business days or less, especially when the screens are on private property like malls or corporate buildings.
Airports: These remain longer, generally 4–6 weeks, due to additional security and branding reviews with the airport operators (e.g., AICM, GAP).
Faster Formats: The DOOH Advantage
Digital Out-of-Home (DOOH) is one of the fastest-growing channels in Mexico. Because many screens are installed on private property, approval and installation processes are faster and more flexible. Advertisers also benefit from:
Dynamic scheduling (ads by hour, day, or event).
Real-time updates (perfect for short-term promotions).
Targeted placement in high-traffic zones.
👉 Read more about global DOOH expansion at the World Out of Home Organization and industry benchmarks from the OAAA.
Common Mistakes Advertisers Should Avoid
Last-minute planning – Forgetting that even fast formats need ~10 business days can derail launch schedules.
Incomplete documentation – Missing safety reports or creative approvals is the #1 reason for delays.
Ignoring local restrictions – Example: Mexico City prohibits new billboards in certain historic zones (check SEDUVI).
Not working with professionals – Agencies like BM Outdoor streamline the process with inventory, compliance, and creative guidance.
Key Takeaway
Understanding OOH permits in Mexico is critical to running a smooth campaign. While billboard regulations in Mexico City are stricter, other markets like Monterrey and Guadalajara offer more flexibility. Lead times for billboards, transit, and DOOH average 10 business days, while airports require more time.
By planning ahead and avoiding common pitfalls, your brand can make the most of Mexico’s dynamic outdoor advertising landscape. If you’re ready to secure sites, contact BM Outdoor and request inventory holds.
