Sustainability in Outdoor Advertising: Green Billboards in Mexico
Outdoor advertising is everywhere in Mexico—from the massive billboards along Periférico to DOOH screens in airports. But with the rise of environmental responsibility, advertisers are adopting greener practices. Sustainability is no longer optional—it’s becoming the standard for the industry.
Recycled and Eco-Friendly Materials
Operators are moving away from PVC vinyl and adopting recycled PET, biodegradable coatings, and water-based inks. Example: Some companies in CDMX now use recyclable billboard skins to reduce campaign footprints.
Solar-Powered DOOH Screens
DOOH growth brings energy challenges. WOO highlights solar-powered DOOH as a fast-growing trend: energy-efficient LEDs, solar panels, and sensors adjusting brightness reduce waste and reliance on the grid.
Green Practices in Operations
Beyond materials, operators optimize logistics to cut CO₂, seek eco-certifications, and partner with NGOs. Example: In Mexico, brands link OOH with CSR initiatives like reforestation or water conservation projects.
Global Trends, Local Adaptation
Globally, IAB Mexico and international leaders inspire innovation: living billboards in Europe, smart DOOH with air-quality data in Asia, and CO₂-absorbing paints in Mexico. These reflect climate awareness in Mexican audiences.
Conclusion
Sustainability in OOH is a responsibility and an opportunity. Eco-materials reduce waste, solar-powered DOOH lowers energy use, and local innovations make campaigns resonate with consumers. As demand for greener solutions grows, sustainable OOH in Mexico strengthens both the planet and brand reputation.
FAQs
What materials make billboards more sustainable in Mexico?
Recycled PET, biodegradable coatings, and water-based inks are replacing PVC vinyl to reduce waste.
How do solar-powered DOOH screens reduce energy use?
They rely on solar panels, energy-efficient LEDs, and smart sensors that adjust brightness depending on daylight.
What green practices are operators adopting in OOH?
Optimized logistics, eco-certifications, and partnerships with NGOs to offset environmental impact.
Is sustainable OOH relevant for Mexican consumers?
Yes. Sustainability strengthens brand reputation as climate awareness grows in Mexico’s urban audiences.
