FIFA World Cup 2026 Mascots: Maple, Zayu & Clutch Unite North America
The FIFA World Cup 2026 will be more than matches—it will be a cultural celebration across three nations. To embody this spirit, FIFA unveiled three official mascots:
- Maple (Canada): a playful red bear symbolizing nature, kindness, and northern strength.
- Zayu (Mexico): a spirited green axolotl representing tradition, resilience, and creativity.
- Clutch (USA): a bold eagle reflecting confidence, ambition, and the power of flight.
More than mascots: storytelling in sports
Mascots are not just costumes—they’re marketing icons. Maple, Zayu, and Clutch connect with fans by embodying culture and national pride, generating energy in stadiums, fan zones, and official merchandise.
Fan connection across borders
The mascots will appear on social media, interactive fan zones, video games, and collectible merchandise. This ensures engagement from Mexico City plazas to Toronto streets and beyond.
Why it matters for brands
For sponsors and advertisers, mascots are cultural entry points:
- Co-branded merchandise (toys, apparel, collectibles).
- Campaign tie-ins with the values of Maple, Zayu, or Clutch.
- Experiential activations with shareable fan moments.
FAQs
Who are the official mascots of the FIFA World Cup 2026?
The mascots are Maple (Canada), Zayu (Mexico), and Clutch (United States), each representing national culture and identity.
What does Maple represent?
Maple is a playful red bear symbolizing nature, kindness, and northern strength.
What inspired Zayu?
Zayu is based on the axolotl, a Mexican symbol of resilience, tradition, and creativity.
How will Clutch connect with fans?
Clutch, the eagle, embodies ambition and confidence. It will appear in fan zones, stadiums, and digital activations across the U.S.
