Mexico World Cup 2026 Outdoor Advertising | OOH & DOOH | BM Outdoor

Outdoor Advertising — FIFA World Cup 2026 in Mexico (OOH & DOOH)

Make your brand part of the biggest football stage. BM Outdoor activates OOH and DOOH across Mexico’s host cities—Mexico City (Estadio Azteca), Monterrey (Estadio BBVA) and Guadalajara (Estadio Akron)—covering stadium approaches, fan zones, airports, transit, and high-impact downtown digital.

  • Maximize reach on matchdays around stadiums and fan areas.
  • High recall with large formats + DOOH daypart messaging.
  • Precision placement near airports (MEX/MTY/GDL), transit, and iconic corridors.
  • One partner to plan and buy across all three Mexican host cities.
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Request Availability

Tell us your target city, dates, formats and budget. We’ll reply with options and hold windows.

Multi-city coordination available across North America.

Host cities and stadiums in Mexico

Strategic coverage at Estadio Azteca, Estadio BBVA and Estadio Akron: access, activations, airport arrivals, transport lines and iconic downtown screens.

Estadio Azteca — Mexico City, CDMX

Mexico City, CDMX

Estadio Azteca
  • Airport and main roads: MEX (AICM), Circuito Interior, Viaducto, PerifĂ©rico
  • Stadium access: Calz. de Tlalpan, Calz. del Hueso, Anillo PerifĂ©rico Sur
  • DOOH in Centro, Reforma, Polanco, Coyoacán; Metro and MetrobĂşs flows
Stadium + AirportDowntown DigitalTraffic + Fan Zones
More info View on map
Estadio BBVA — Monterrey, NL

Monterrey, NL

Estadio BBVA
  • Arrivals MTY • Miguel Alemán and ConstituciĂłn corridors
  • DOOH networks in San Pedro, Fundidora and Downtown
  • Traffic and access flows (Av. Pablo Livas)
Stadium + AirportCity DigitalArteries + Traffic
More info View on map
Estadio Akron — Guadalajara, JAL

Guadalajara, JAL

Estadio Akron
  • Arrivals GDL • Lázaro Cárdenas and PerifĂ©rico corridors
  • DOOH clusters in Andares, Providencia and Downtown
  • Flows Mi Macro PerifĂ©rico / Light Rail
Stadium + AirportDowntown DigitalTraffic + Arteries
More info View on map

Why OOH & DOOH Are Essential for World Cup 2026

Fans move together—through airports, transit hubs, stadium approaches and watch parties. OOH gives you unavoidable scale in these high-intent moments, while DOOH adds the agility to sync messages by daypart, match, language and context. The result: attention, footfall and measurable lift when it matters most.

420M
Monthly OOH impressions across host metros
82%
Higher ad recall near stadiums & fan zones
65%
Fans reached via transit & city corridors
48%
Share experiences after memorable OOH

The 4Rs: Reach, Relevance, Real-Time, Results

Unmissable Reach

Own high-density flows around stadiums, airports, transit hubs and entertainment districts during tournament weeks.

Contextual Relevance

Be present where decisions happen—on approach roads, entry plazas and fan zones—amplifying brand salience and recall.

Real-Time DOOH

Rotate copy by kick-off, score moments or post-match, switch EN/ES, and trigger offers by daypart and location.

Measurable Results

Expect uplifts in branded search, store visits, QR scans and conversions—OOH supercharges your digital and retail.

Creative Impact

Large formats + motion DOOH turn campaigns into shareable moments that travel across social and PR.

Efficient Scale

Predictable reach and CPMs vs. peak digital auctions. Lock flagship inventory early for maximum value.

Match Schedule — FIFA World Cup 2026 (Mexico)

Plan your OOH/DOOH around these official matchdays hosted in Mexico.

Mexico City — Estadio Azteca

Thu, June 11 — Opening Match (Mexico)

Wed, June 17 — Group Stage

Wed, June 24 — Group Stage (Mexico)

Tue, June 30 — Round of 32

Sun, July 5 — Round of 16

Monterrey — Estadio BBVA

Sun, June 14 — Group Stage

Sat, June 20 — Group Stage

Wed, June 24 — Group Stage

Mon, June 29 — Round of 32

Guadalajara — Estadio Akron

Thu, June 11 — Group Stage

Thu, June 18 — Group Stage (Mexico)

Tue, June 23 — Group Stage

Fri, June 26 — Group Stage

FAQ — Booking OOH & DOOH in Mexico (World Cup 2026)

Which Mexican cities host FIFA World Cup 2026?

Mexico City (Estadio Azteca), Monterrey (Estadio BBVA) and Guadalajara (Estadio Akron).

When should we reserve inventory?

As early as possible. Stadium-adjacent and downtown digital sell out fast leading into the tournament.

What formats perform best?

Large format billboards, premium DOOH near stadium routes, airport DOOH, and high-frequency transit media.

Can we run EN/ES creatives?

Yes. We can rotate bilingual messages by daypart, district or match schedule across DOOH networks.

Do you coordinate across North America?

Yes. BM Outdoor can unify plans across Mexico, USA and Canada with one contact and report.

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